In its redeployment and reinvention of the Western's myth and memes, the Red Dead franchise speaks to broader aspects of American culture-the hold of the frontier myth and the "Wild West" over the popular imagination, the role of gun culture in society, depictions of gender and ethnicity in mass media, and the increasing allure of digital escapism-all of which come in for scrutiny here, making this volume a vital, sweeping, and deeply revealing cultural intervention.