Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging âelectronic mediaâ by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartzâs entire body of work.
Understanding the Principles of the New Communications Landscape
Narrator:
Justine Willis Toms
Duration: