The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach
Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this âmagicalâ experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business.
Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful i