The world has been changend in the last decades inthe sphere of technology, economy, political and social life tremendously.

Persuasion has a very big rule in this changes. As the previous mighty totalitarian regimes in some countries changes to new market-oriented values. It is important and interessting for political parties,advertisers,students, public relation departments and many other people to learn and understand the virous methods and mechanism of the magic persuasion in the daily life of people.