Daytime TV Influence explores the overlooked power of daytime television, from soap operas to talk shows, examining its profound cultural impact and influence on audience perception. It investigates how these programs, often dismissed as simple entertainment, actively shape our attitudes and behaviors.
The book highlights the development of parasocial relationships between viewers and TV personalities, where audiences form one-sided connections that feel real. It also discusses how daytime TV cultivates specific values and norms through repeated narratives and character representations, subtly influencing consumer behavior and social viewpoints.
The approach taken by the book involves analyzing the history of daytime television, its narrative structures, and the social factors contributing to its popularity. It considers the habitual nature of viewing and its potential for media addiction, exploring gender roles, social issues, and emotional manipulation tactics used to keep viewers engaged.
Drawing on audience surveys and content analysis, Daytime TV Influence progresses through chapters that examine key concepts like cultivation theory and media effects, ultimately empowering readers to become more critical consumers of media.
