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4.2(6)

Unleashing the Idea Virus

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.


Author:

  • Seth Godin

Narrator:

  • Seth Godin

Format:

  • Audiobook

Duration:

  • 2 h 7 min

Language:

English

Categories:

  • Business
  • Marketing

More by Seth Godin

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  1. Survival is not Enough : Zooming, Evolution, and the Future of Your Company

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  2. Permission Marketing : Turning Strangers into Friends, and Friends into Customers

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  3. Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan

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  4. Free Prize Inside! : The Next Big Marketing Idea

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  6. Small Is the New Big : And Other Riffs, Rants, and Remarkable Business Ideas

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  8. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

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  • 9 books

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

    Read more

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