An informative, fun and rather charming essay on the nature and history of one of lifeâs most desirable assets, Charm, by renowned culture and design critic, Stephen Bayley.
Aiming to wound, a schoolmaster wrote on future design-guru Stephen Bayleyâs last ever school report âCharm alone will not get him throughâ. Bayley took this to mean that an affable, genial, outgoing nature was not enough to ensure survival in a harsh world of statistical performance. But survive and flourish is exactly what Bayley did and now he aims to define Charm by looking at its origins and meanings throughout history and in the modern age.