This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand.
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English
- 2 books
Jeff Rosenblum
Jeff Rosenblum and Jordan Berg are agency founders, documentary filmmakers, and industry disruptors. As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world's most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll's, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon. They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry's most prestigious awards.
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