Innovation Book of the Year Award 2021
"Absolutely indispensable for all global leaders." Cecilia MoSze Tham, award-winning futurist
"Strategic thinking to create the future of your company." Paul Almeida, Dean, Georgetown University
"If disruption is of interest to you, you should read Bofarull." Soumitra Dutta, Dean, University of Oxford
"Provides real models to turn challenges into opportunities." Natalia Olson, former SME advisor to President Obama
"A new habit that you can systematically apply in your company." Pablo Rodriguez, Director of Google's office of the CTO
With recent developments in the technology market, it may seem like the age of the Silicon Valley moonshot is over for now. Disruption and corporate resilience have become the new normal. In this book, originally written at the beginning of the pandemic, Ivan Bofarull, Chief Innovation Officer at Esade, the global business school, had the foresight to anticipate a period of retrenchment of grand corporate moonshots. Instead, he focused his research on how to embed moonshot thinking as a mindset in each company, putting this at the core of an operating system for decision making and business transformation.
After reading this book, you will be better at:
- Adopting an entrepreneurial mindset with moonshot thinking, a mental model that aims for 10x improvements that force you to rethink your foundations from the ground up.
- Becoming a disruption "pro": understanding its actual meaning, which signals it emits, how to anticipate it, and how to make the most of it.
- Being systematic as an innovator, by designing an operating system for continuous transformation.
