In this unique guide, you’re not just reading about innovation—you're learning how to do it from the people
behind some of the biggest breakthroughs of the last 50 years at one of the most influential and valuable
companies in the world.
Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and
again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors
common to creative leadership in every role, from research to sales? And if these patterns exist, could they
be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior
innovation leaders at Microsoft, set out to answer.
The Insider’s Guide to Innovation at Microsoft reveals the patterns behind Microsoft’s biggest wins and
losses—from the Xbox revolution to the Windows Mobile miss and the unexpected rise of Bing in AI. Based
on dozens of interviews only fellow “Microsofties” could secure, this book shares behind-the-scenes stories
brimming with insights and proven practices that transcend time and technology.
