The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford-and give it to them-you will achieve outstanding results.

This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to:

• Build your customer base

• Set yourself apart from the competition

• Answer the three crucial questions about any new product or service

• Leverage market research and focus groups to fuel better decisions

• Fulfill a basic emotional need for buyers

• Determine the correct price point for your offerings

• Become truly customer-focused

• Make the most of your distribution channels

• And more

Packed with practical strategies, this little book shows how to dominate your market in a big way.