Buy now to get the insights from Seth Godin's The Practice.

Sample Insights:

1) All journeys, whether to go to a doctor or to achieve a dream, follow a certain pattern. Courage and creativity must be found to go on such journeys and to get over the invisible forces that stop people from working and achieving great things. The practice leads to change.

2) We are used to following a path set for us in order to achieve a certain outcome. However, the new practice focuses more on the work done and the unique steps taken. It requires leadership and creativity and promises change. Eventually, its artistic product is unique to your own self.