Craig Richard, PhD, first learned the term ASMR in 2013, but has been experiencing its triggers and effects since childhood. He launched ASMRUniversity.com in 2014 to encourage and report about ASMR research and to provide helpful resources to assist with understanding ASMR. He’s the cofounder of the ASMR Research Project and has produced several ASMR podcasts. Richard is a professor in the department of biopharmaceutical sciences at Shenandoah University School of Pharmacy in Winchester, Virginia.