In a recent profile, British GQ described Jack Guinness as ‘The Coolest Man in Britain’. Cambridge educated Jack Guinness began his career as a model, starring in global campaigns for brands such as L'Oreal, Dunhill and Dolce and Gabbana. As a writer, style and fashion commentator, he has contributed to the Sunday Times Style, Vogue Italia, The Guardian, British GQ, Gentleman’s Journal and Tatler. He also contributed an essay to former Stonewall Chief Executive Baroness Ruth Hunt's essay collection on faith and sexuality entitled, Queer Prophets, alongside writers such as Dustin Lance Black.

Jack has developed and starred in digital content for Gucci, Ralph Lauren, Vogue, Vice and GQ, travelled to Japan to star in Channel 4's anarchic World Of Weird series, and hosted live social media takeovers for brands such as Alexa Chung and Hugo Boss. Guinness is proud to be on the British Fashion Council’s advisory Style Council for London Fashion Week Men’s, and passionately champions young designers and British manufacturing. Jack was recently announced as a Contributing Editor for British GQ magazine.

Jack publically 'came out' in an interview with The Guardian newspaper, launching the LGBTQ+ community he founded, The Queer Bible which celebrates the works and lives of the global queer community. The Queer Bible podcast with guests including, Sir Ian Mckellen, activist Munro Bergdorf and Drag Race's Courtney Act is being released towards the end of 2021.