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3.5(2)

How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

First, Sunstein examines recent research—on informational cascades, power laws, network effects, and group polarization—to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon—and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee—as well as John, Paul, George, and Ringo.

How to Become Famous takes you on a fun, captivating, and at times profound journey that will forever change your perspective on the latest celebrity's "fifteen minutes," the nature of memory, success and failure in business, and our enduring fascination with fame.


Author:

  • Cass R. Sunstein

Narrator:

  • Tom Beyer

Format:

  • Audiobook

Duration:

  • 7 h 45 min

Language:

English

Categories:

  • Biographies
  • Arts and entertainment
  • Personal development
  • Self-help and advice
  • Society and Social Sciences
  • Society

More by Cass R. Sunstein

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  1. Noise

    Daniel Kahneman, Olivier Sibony, Cass R. Sunstein

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  2. Nudge: The Final Edition : Improving Decisions About Money, Health, And The Environment

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  4. Conspiracy Theories and Other Dangerous Ideas

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  5. Manipulation : What It Is, Why It's Bad, What to Do About It

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  6. Climate Justice : What Rich Nations Owe the World—and the Future

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  7. Campus Free Speech : A Pocket Guide

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  10. Sludge

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  11. Averting Catastrophe

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  • 33 books

    Cass R. Sunstein

    Cass R. Sunstein is the nation’s most-cited legal scholar who, for the past fifteen years, has been at the forefront of behavioral economics. From 2009 to 2012, he served as the administrator of the White House Office of Information and Regulatory Affairs. Since that time, he has served in the US government in multiple capacities and worked with the United Nations and the World Health Organization, where he chaired the Technical Advisory Group on Behavioral Insights and Sciences for Health during the COVID-19 pandemic. He is the Robert Walmsley University Professor at Harvard Law School. His book Nudge, coauthored with Richard Thaler, was a national bestseller. In 2018, he was the recipient of the Holberg Prize from the government of Norway, sometimes described as equivalent of the Nobel Prize for law and the humanities. He lives in Boston and Washington, DC, with his wife, children, and labrador retrievers.

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Excellent4.3 out of 5