Real Estate, A Love Story shows the next generation of entrepreneurs how to pursue profit while building a human-centered future for American cities.
Growing up on New Yorkās Upper West Side in a bustling family of Jewish immigrants, Joshua Benaim discovered the power of place as he learned from his grandfather the art of minimizing risk while pursuing value in the worldās toughest businessāNew York City real estate. And when a chance encounter in a cab led him to study opera, Benaimās time as a touring baritone inspired him to bring the poetry, passion, and historical authenticity of music to the world of business.
In urban real estate, Benaim sees unique opportunitiesāthe chance for us to follow our dreams, find love, nurture one another, and experience art in the everyday.
But when Covid-19 disrupted our lives, radically changing the way we use our private and public spaces, he faced a question: Are citiesāand the real estate industry that sustains themāobsolete?
Benaim says no. The city is not dead. It is being reborn.
Guided by a set of traditional values that prize fairness, honor, beauty, and respect for the communities in which he works, Benaim shares his wisdom through this lyrical story in four parts:
I. How I Fell in Love with Real Estate
II. Real Estate Investment and the Handshake Philosophy
III. The Art of Real Estate Development
IV: The Future of Real Estate
An intimate blend of memoir and business strategy, Real Estate, A Love Story is a guide for those shaping their own paths and anyone who believes in human, value-driven enterprise.