Self-Help Success explores the booming self-help industry, analyzing why some books become bestsellers while others don't. It examines the genre's growth, the readers it attracts, and the market forces at play. The book reveals intriguing facts, such as how a book's triumph depends not just on its content, but on effectively meeting a societal need and smart marketing. Did you know that publishing infrastructure and promotional strategies also significantly boost a book's chances? This book uniquely uses publishing research and data to understand the industry, unlike subjective analyses.
Starting with the historical roots of self-help and moving to reader psychology, it then dives into publishing, acquisitions, and marketing. Case studies of both hits and misses offer tangible lessons.
Overall, Self-Help Success provides a framework for authors, publishers, and readers to understand what makes these books succeed, offering insights into self-improvement and business strategies.
