William Ury, coauthor of the negotiatorâs bible, Getting to Yes, and cofounder of Harvardâs program on negotiation, has taught tens of thousands of people from all walks of life how to negotiate their way to success. The biggest obstacle heâs encountered is our own natural tendency to react in ways that donât serve our true interests. Ury shares his revolutionary method â revealed in his new book, Getting to Yes with Yourself â for turning this obstacle into an opportunity, dramatically improving outcomes in all aspects of life.