Marketing

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Crafting the Customer Experience For People Not Like You : How to Delight and Engage the Customers Your Competitors Don't Understand

Kelly McDonald

Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video

David Meerman Scott, Kevin Nalty

Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

The Social Media Management Handbook : Everything You Need To Know To Get Social Media Working In Your Business

Catherine Zhou, Robert Wollan, Nick Smith

Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Alain-Dominique Perrin, Robin Lent, Genevieve Tour

Sales Mastery : The Sales Book Your Competition Doesn't Want You to Read

Chuck Bauer

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Barry Libert

UnMarketing : Stop Marketing. Start Engaging.

Scott Stratten

How to Become Filthy, Stinking Rich Through Network Marketing : Without Alienating Friends and Family

Derek Hall, Valerie Bates, Shelby Hall, Mark Yarnell

If You Build It Will They Come? : Three Steps to Test and Validate Any Market Opportunity

Rob Adams

The Arab World Unbound : Tapping into the Power of 350 Million Consumers

Vijay Mahajan

Mr. Shmooze : The Art and Science of Selling Through Relationships

Richard Abraham

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