Rise of Streaming explores how streaming services have reshaped the film and television industries. It argues that platforms like Netflix, Amazon Prime Video, and Disney+ represent a fundamental shift, not just an evolution, impacting content creation, distribution, and audience engagement. The book examines how streaming has democratized content creation, giving voice to diverse filmmakers, while also concentrating power within major corporations.
For example, streaming has altered traditional movie distribution models, impacting theatrical releases and creating new opportunities for independent films. The book analyzes the transformation of filmmaking, focusing on how streaming services influence production budgets and creative risks. It contrasts traditional studio systems with the direct-to-consumer approach of streaming, examining how viewing habits and content discovery have changed.
Through diverse data sources, industry reports, and interviews, the book offers a blend of business analysis and cultural critique. Structured around key themes, Rise of Streaming progresses from the historical context of streaming to its impact on production, distribution, and audience engagement. It connects to broader fields like economics and media studies, providing insights for filmmakers, media executives, and viewers alike. The book offers a comprehensive understanding of streaming's implications, from the economics of content creation to the preservation of cinematic heritage.
