Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book.

Sample Book Insights:

#1 The brain and body work together on Bright Line Eating to achieve weight loss, and this is because modern foods and modern patterns of eating are hijacking three critical processes in our brain and making it difficult to lose weight.

#2 Willpower is a simple brain function that governs our ability to make decisions. It is not a mental faculty that resists temptation, but rather a simple brain function that helps us make choices.

#3 The first experiment that proved willpower is a thing was conducted by psychologist Roy Baumeister in 1998. He had participants resist the temptation of eating cookies or working on impossible geometry puzzles. The participants who resisted the temptation for 15 minutes had little willpower left to solve the puzzles, but the participants who were allowed to eat the cookies persisted for nearly 19 minutes.

#4 The seat of willpower in the brain is the anterior cingulate cortex, which is behind the prefrontal cortex, which is the seat of rational decision-making. The entire brain runs on glucose, but the anterior cingulate cortex is especially sensitive to glucose fluctuations.