Ken Fisher is best known for his prestigious ""Portfolio Strategy"" column in Forbes Magazine, the fourth longest-running columnist in Forbes' ninety-year history. He is also founder, Chairman, and CEO of Fisher Investments, an independent global money management firm with over $45 billion in assets. He is the award-winning author of numerous scholarly articles and has published four previous major finance books, including 2006's New York Times bestseller The Only Three Questions That Count. He has a weekly column in Handelsblatt, Germany's leading finance daily.