Michael London is recognized as a pioneer in educational consulting. His insight on college admissions, education reform and child development are often discussed in the media, including CNN, The Wall Street Journal and Newsweek. His business background is extensive: prior to co-founding College Coach, Mr. London was a Director at Harte-Hanks Communications where he designed and implemented direct marketing strategies and programs for Fortune 500 companies. His established track record includes success at ADVO, Inc. (the nation's leading direct marketing company) where he was recognized as #1 out of 75 business developers. Mr. London also served as the Marketing Manager in The Office of the President at Digital Equipment Corporation. He graduated with highest distinction from Babson College and the Boston University Business School.