While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.
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