Search
Log in
  • Home

  • Categories

  • Audiobooks

  • E-books

  • For kids

  • Top lists

  • Help

  • Download app

  • Use campaign code

  • Redeem gift card

  • Try free now
  • Log in
  • Language

    🇳🇱 Nederland

    • NL
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Books
  2. Nonfiction
  3. Business

Read and listen for free for 42 days!

Cancel anytime

Try free now
0.0(0)

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.

Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain:

• How to minimize barriers between the shopper and a sale.

• How marketers can connect and, more important, reconnect with loyal shoppers.

• The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.

But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.

E-book

  • Published: 01/11/2012

  • Language: English

  • Publisher: Atria Books

  • ISBN: 9781451671889


Author:

  • Gary Schwartz

Format:

  • E-book

Duration:

  • 191 pages

Language:

English

Categories:

  • Nonfiction
  • Business

More by Gary Schwartz

Skip the list
  1. Fast Shopper, Slow Store : A Guide to Courting and Capturing the Mobile Consumer

    Gary Schwartz

    book

Others have also read

Skip the list
  1. The Great Displacement: Climate Change and the Next American Migration

    Jake Bittle

    audiobook
  2. Data-ism : The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

    Steve Lohr

    audiobook
  3. Zconomy : How Gen Z Will Change the Future of Business—and What to Do About It

    Jason R. Dorsey, Denise Villa

    audiobook
  4. Escaping the Build Trap

    Melissa Perri

    audiobook
  5. Fathoms : The World in the Whale

    Rebecca Giggs

    audiobookbook
  6. HBR's 10 Must Reads on Negotiation

    Harvard Harvard Business Review, Daniel Kahneman, Deepak Malhotra, Erin Meyer, Max H. Bazerman

    audiobook
  7. Voor ieder wat waars : Hoe waarheid ons verdeelt en ons weer kan samenbrengen

    Rob Wijnberg

    audiobook
  8. The Madness : A Memoir of War, Fear and PTSD

    audiobook
  9. The Peter F. Drucker Reader : Selected Articles from the Father of Modern Management Thinking

    Peter F. Drucker, Harvard Harvard Business Review

    audiobook
  10. Loved : How to Rethink Marketing for Tech Products

    Martina Lauchengco

    audiobook
  11. The Great Displacement : Climate Change and the Next American Migration

    Jake Bittle

    book
  12. A New Way to Think : Your Guide to Superior Management Effectiveness

    Roger L. Martin

    audiobook

Help and contact


About us

  • Our story
  • Career
  • Press
  • Accessibility
  • Partner with us
  • Investor relations
  • Instagram
  • Facebook

Explore

  • Categories
  • Audiobooks
  • E-books
  • Magazines
  • For kids
  • Top lists

Popular categories

  • Crime
  • Biographies and reportage
  • Fiction
  • Feel-good and romance
  • Personal development
  • Children's books
  • True stories
  • Sleep and relaxation

Nextory

Copyright © 2025 Nextory AB

Privacy Policy · Terms ·
Excellent4.3 out of 5