Steve Jobs, CEO of Apple Inc., was truly one of this generationās most innovative and forward-thinking entrepreneurs. Apple, under his vision and direction, changed the way people interact with each other and think about technology. Known as much for his genius as his privacy, the advice and knowledge he did share with the world gives exclusive insight into the most important man of the past century.
āYour time is limited, so donāt waste it living someone elseās life. Donāt be trapped by dogmaāwhich is living with the results of other peopleās thinking.ā
āWe have always been shameless about stealing great ideas.ā
āThe cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.ā
āRemembering that Iāll be dead soon is the most important tool Iāve ever encountered to help me make the big choices in life. Because almost everythingāall external expectations, all pride, all fear of embarrassment or failureāthese things just fall away in the face of death, leaving only what is truly important.ā