Imagine you and another street cart vendor in Jamaica are both selling the same exact mangoâsame source, same price. What can you do to differentiate yourself? You donât have to sound or dress a certain way; thatâs the Hollywood image of the smooth-talking salesperson, not reality. Anyone can thrive in sales and distinguish themselves in a crowded marketplaceâif they have a strong desire to succeed, a belief that they can, and an intentional strategy.
Maybe youâre not selling a mango, but the same principle applies to every sales situation: you have a product or service that can benefit others, and your job is to help buyers persuade themselves by providing them with the necessary education to make a good decision. Sell It Like a Mango shares practical, easy-to-implement principles, tools, and techniques to build value and convert prospects into loyal fans. Transform your sales mindset and close more deals as you learn to:
Recognize misconceptions about selling that are holding you back Find your âwhyâ to keep you motivated Ditch phony sales tactics for authentic ones Overcome the fear of rejection and leverage adversity to your advantage Identify opportunities and act on them Pinpoint, attract, and convert the right prospectsâand keep them saying âyesâ throughout the entire sales process And much more! With these strategies, you can sell any product or service like a mangoâbecause itâs not the product or service that makes the difference; itâs the seller.