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The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Audiobook


The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

The definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve; make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you; and gain valuable insights through compelling case studies and real-world examples. The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.



  1. The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

    David Meerman Scott

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  2. The New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

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  3. Social Media Metrics : How to Measure and Optimize Your Marketing Investment

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  4. Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video

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  5. The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

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  6. Real-Time Marketing and PR : How to Earn Attention in Today's Hyper-Fast World

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  7. Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

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  8. The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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  9. World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

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  10. Tuned In : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

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