Den autoriserte biografien til Phil Knight som i 1962 lånte 50 dollar fra faren sin og grunnla et selskap med et enkelt mål for øye: å importere joggesko med høy kvalitet og lav pris fra Japan. I dag omsetter Nike for 30 milliarder årlig. I en tid der nye selskaper etableres over en lav sko, er historien om Nikes tilblivelse en av arketypene, og swooshen, firmaets logo, har blitt et globalt ikon.
Shoe dog
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