Ghanshyam Singh Birla (1941–2024) founded the National Research Institute for Self-Understanding and the Palmistry Center in Montreal, Canada, in 1972. Dr. Birla lectured extensively and wrote numerous articles and texts on the powerful insights of the Vedic sciences, including Love in the Palm of Your Hand and Magnet Therapy. He appeared on Good Morning America and The Canadian broadcasting Corporation. Dr. Birla established a 300-acre lakefront retreat in Cheneville, Quebec, which serves as an international facility for studies and services in palmistry, astrology, and Ayurvedic healing.