Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace--one in which meaningful product differentiation has all but disappeared--you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

How can you stand out in a seemingly infinite crowd of hardworking competitors? What must you do to consistently and dependably help your customers achieve their objectives? Amp Up Your Sales reveals how to simplify your sales strategy, maximize the value of your selling, and amplify your sales responsiveness. This empowering, practical book--filled with proven, real-world techniques--shows you how to become the kind of trusted sales professional who consistently wins new business, even in