Search
Log in
  • Home

  • Categories

  • Audiobooks

  • E-books

  • Magazines

  • For kids

  • Top lists

  • Help

  • Download app

  • Use campaign code

  • Redeem gift card

  • Try free now
  • Log in
  • Language

    🇸🇪 Sverige

    • SE
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN
  1. Books
  2. Nonfiction
  3. Business

Read and listen for free for 14 days!

Cancel anytime

Try free now
0.0(0)

Billboards and Signage

Billboards and Signage explores the evolution and impact of outdoor advertising, from hand-painted signs to digital displays, examining its influence on consumer behavior and the cultural landscape.

Outdoor advertising is more than just promotion; it's a dynamic form of communication shaping our environment.

The book uniquely combines historical analysis, design insights, and marketing strategies, making it valuable for a broad audience.

Tracing the history of billboards and signage, the book addresses the socio-economic factors driving its growth, including urbanization and consumer culture.

It delves into design principles like color theory and typography, and then evaluates different outdoor media such as neon signs and transit advertising.

Case studies of successful and unsuccessful campaigns, along with statistical data, support the analysis.

Beginning with the psychological impacts of advertising, the book progresses through the historical development of outdoor ads.

It culminates in a discussion of the future, including emerging trends and ethical considerations, offering readers a comprehensive understanding of this pervasive visual medium.


Author:

  • Everett Sinclair

Format:

  • E-book

Duration:

  • 113 pages

Language:

English

Categories:

  • Nonfiction
  • Business
  • Culture
  • Arts and photography

More by Everett Sinclair

Skip the list
  1. Mughal Art

    Everett Sinclair

    book
  2. Khmer Kingdom

    Everett Sinclair

    book
  3. Futuristic Car Designs

    Everett Sinclair

    book
  4. Hoover Dam Construction

    Everett Sinclair

    book
  5. Tiny House Benefits

    Everett Sinclair

    book
  6. Urban Design Challenges

    Everett Sinclair

    book
  7. Roman Forum Function

    Everett Sinclair

    book
  8. Swahili Coast Exchange

    Everett Sinclair

    book
  9. Aztec Urban Planning

    Everett Sinclair

    book
  10. Urban Heat Solutions

    Everett Sinclair

    book
  11. Weirdest Architectural Designs

    Everett Sinclair

    book
  12. Hidden Game Mechanics

    Everett Sinclair

    book

Help and contact


About us

  • Our story
  • Career
  • Press
  • Accessibility
  • Partner with us
  • Investor relations
  • Instagram
  • Facebook

Explore

  • Categories
  • Audiobooks
  • E-books
  • Magazines
  • For kids
  • Top lists

Popular categories

  • Crime
  • Biographies and reportage
  • Fiction
  • Feel-good and romance
  • Personal development
  • Children's books
  • True stories
  • Sleep and relaxation

Nextory

Copyright © 2025 Nextory AB

Privacy Policy · Terms ·
Excellent4.3 out of 5