Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Market Your Way to Growth : 8 Ways to Win
Milton Kotler, Philip Kotler
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Orchestration
James Reilly
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Sell High, Sell Fast : How to sell your home for the best possible price, in the quickest possible time
Elaine Penhaul
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Code Red : How to Protect Your Savings From the Coming Crisis
John Mauldin, Jonathan Tepper
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Romancing the Brand : How Brands Create Strong, Intimate Relationships with Consumers
Tim Halloran
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The Future Starts Now : Expert Insights into the Future of Business, Technology and Society
Theo Priestley, Bronwyn Williams
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Teetering : Why So Many Live On A Financial Tightrope And What To Do About It
Ken Rees
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The Metaverse Handbook : Innovating for the Internet's Next Tectonic Shift
QuHarrison Terry, Scott "DJ SKEE" Keeney
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The Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It
John Gerzema, Edward Lebar
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The Property Pension Plan : Financial freedom through buy to let investment
Paul Mahoney
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Money in the Streets : A Playbook for Finding and Seizing the Opportunity All Around You
Barry Habib
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Outperform : Inside the Investment Strategy of Billion Dollar Endowments
John Baschab, Jon Piot
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