n this program, you will learn:
Promoting Yourself Successfully
Positioning through Promotion
Establishing Clear Promotional Objectives
Building Your Complete Promotional System
Getting the Most from the Media
Writing Well-Executed News Releases
Reaping the Rewards of Broadcast Interviews
Writing and Publishing Excellent Promotional Pieces
Writing Your Own Book
Mastering the Art of Public Speaking
Writing Magazine Articles
Getting the Most from Your Paid Advertising