Why do some ideas break out and others fade away? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process-POP! (Purposeful, Original, Pithy)-to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
24 Assets : Create a digital, scalable, valuable and fun business that will thrive in a fast changing world
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