Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:
âą Use content and conversations to build online relationships that transition to sales
âą Execute realistic sales strategies for each of the major social media platforms
âą Spot social media trends that may influence future buying behaviors
âą Sell online in B2B and B2C environments
âą Turn social shares (likes, favorites, +1s) into social sales
âą Set tangible goals
âą Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capt