Ken Fisher questions authority. He challenges the conventional wisdom of investing, overturns glib theories with hard facts, and blows up complacent beliefs about money and markets. But the authority he challenges most of all is his own-because challenging yourself, Fisher says, is the key to successful investing.

In today's competitive market environment, the best way to achieve investment success is by knowing something that others don't. But many of us, amateurs and professionals alike, believe we don't or can't know what others don't-so we continue to make market bets based on "conventional wisdom."

Here Fisher debunks the conventional market myths that many of our investment decisions are based upon, and reveals a precise methodology that will allow you to know what others don't. The methodology-which has helped Fisher achieve success throughout his long financial career-is as easy as asking three simple questions. The first will help listeners see things the way they really are