Sustained growth is the result of a continuous reinvention process, and successful companies, brands, and individuals refuse to sit still. Yet most organizations languish until its too late, shielding previous success rather than inventing new business models, and then scrambling for a turnaround strategy when they have a near-death experience. But research shows that only 10% of organizations that have stumbled enough to necessitate a turnaround effort ever regain their market leadership. How can any organization make reinvention a permanent part of their business plan to ensure they stay ahead of the competition? The Road to Reinvention lays out a systematic approach to help readers reinvent themselves and their businesses. The book guides readers through the process of reinvention by studying the inspired stories of well-known brands from UPS and Ford, to Method and Whirlpool. It also tells the surprising stories of lesser-known brands (ranging from mortgage giant