In an impatient world of infobesity, people don't want more information-they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans-nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”
Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people-whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches listeners how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must- for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders-anyone who wants to build meaningful relationships with others.
The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and