The book Key Account Management in Pharma is powered by more than 45 years of experience in the pharmaceutical industry. Writing was driven by the will to add value to marketeers and managers in this great industry around the world.
It might be a good point in time and a valuable idea to develop the traditional pharma business-model further. It is about introducing ways to the change from selling drugs to actively contribute to better healthcare.
There is no other place, storing more knowledge and expertise around specific diseases, than the pharmaceutical industry itself. This know-how is waiting to be shared.
Key Account Management means cross-functional collaboration.
KAM helps to surmount and overcome traditional walls of separation inside the industry.
Key Account Management paves the way for cooperation and co-creation of solutions between the relevant industries. In support of constantly striving for better healthcare.
In a globalized world, with universal access to information, little variations of markets determined by political will and the design of healthcare delivery are getting less important.
Many HCPs are waiting for pharma to play a more active role in the delivery of healthcare. Pharma needs to share their wealth of expertise. KAM is about a lot more than pills.
This textbook truly is unique. It is the only textbook about this subject.
