Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to Ask. Based on sound psychological principles, Straight To Yes! offers tonnes of winning ways to make requests that get you to yes. Ruthlessly practical in style and full of immediately accessible, straightforward techniques you can try as soon as youve read about them. You can dip in and out of the book in 25 seconds before important Asks to refer to the single page you need for the step-by-step technique, or you can spend more time reading fascinating insights behind the art of Asking. Business matters. If we stumble at a crucial moment, all our hard work (and other peoples hard work too) can be undone. The stakes are high. This book gives you not only the