Tourism Bureau Inclusion explores how national tourism boards are adapting to the growing LGBTQ+ travel market, often called the "pink dollar." The book examines whether marketing campaigns are authentic or merely "pinkwashing," and if hospitality training truly creates inclusive environments. It reveals that LGBTQ+ tourism has evolved from a niche market into a significant economic force, influencing societal attitudes and travel expectations.
The book's approach begins by defining LGBTQ+ tourism and diversity marketing, then progresses through an analysis of certification programs, marketing campaigns, and training initiatives. It utilizes case studies, marketing material analyses, and surveys from LGBTQ+ travelers.
The book argues that genuine LGBTQ+-friendly tourism requires a holistic approach, ensuring safety, respect, and inclusion at every stage of the journey.
