Marketing

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Social Marketing to the Business Customer : Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Eric Schwartzman, Paul Gillin

AbleTrend : Identifying and Analyzing Market Trends for Trading Success

John Wang, Grace Wang, Larry Williams

Poorly Made in China : An Insider's Account of the Tactics Behind China's Production Game

Paul Midler

Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

Unleashing Excellence : The Complete Guide to Ultimate Customer Service

Teri Yanovitch, Dennis Snow

Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

The Social Media Management Handbook : Everything You Need To Know To Get Social Media Working In Your Business

Catherine Zhou, Robert Wollan, Nick Smith

Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Alain-Dominique Perrin, Robin Lent, Genevieve Tour

UnMarketing : Stop Marketing. Start Engaging.

Scott Stratten

Sales Mastery : The Sales Book Your Competition Doesn't Want You to Read

Chuck Bauer

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Barry Libert

How to Become Filthy, Stinking Rich Through Network Marketing : Without Alienating Friends and Family

Derek Hall, Valerie Bates, Shelby Hall, Mark Yarnell

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