Pleasure Politics explores the surprising ways personal desires and aversions shape political power. This book examines how pleasure, far from being a purely private matter, is strategically used in political discourse, media, and social movements.
Did you know the manipulation of pleasure can reinforce power structures or incite rebellion?
Or, that political actors often leverage ideas about pleasure to legitimize policies? The book unveils these often-hidden mechanisms by drawing on critical theory, gender studies, and media studies.
Beginning with an introduction to core concepts like power and political discourse, it progresses to case studies analyzing political advertising and social media campaigns.
Finally, Pleasure Politics synthesizes its findings to offer insights into strategies for challenging oppressive power structures and promoting social justice, revealing the crucial role of pleasure in shaping political ideologies and outcomes.
