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Exceptional Customer Service : Exceed Customer Expectations to Build Loyalty & Boost Profits

When the going's tough, companies that survive will be those that build the greatest loyalty—by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback.

With new, updated examples from more than fifty companies—from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com—this book shows managers how to go from so-so service to amazing service.

In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers.

When businesses are fighting to survive, creating a great experience for customers isnit just important—it's essential.


Authors:

  • Lisa Ford
  • David McNair
  • William Perry

Format:

  • E-book

Duration:

  • 153 pages

Language:

English

Categories:

  • Business
  • Management

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  • 1 book

    Lisa Ford

    An Adams Media author.

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  • 1 book

    David McNair

    An Adams Media author.

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  • 1 book

    William Perry

    An Adams Media author.

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