Exposing oneself to media scrutiny requires more than simple candor and honesty. It requires knowledge, training, and a keen understanding of how reporters write the news.from the Introduction Award-winning journalist and crisis communications expert Jeff Ansell provides a complete, values-based framework for successfully navigating all types of media encounters. This framework offers executives, leaders, and communications professionals the practical tools and step-by-step messaging formulae needed to address problematic issues while limiting their exposure to the sensationalism of todays media environment. With nearly 40 years of experience, Ansell reveals the inside secrets to understanding the media, building credibility, and developing persuasive communication skills. To facilitate implementation, this how-to guide includes a complete Media Messaging Toolkit, a six-step interview and message delivery exercise, and numerous real-world illustrative examples. Whether delivering good news, not so good news, or dealing with a full-blown media crisis, When the Headline Is You provides all the insights and strategies necessary to manage image and enhance reputation.
Household Finance : An Introduction to Individual Financial Behavior
Richard Deaves
audiobookKnowing Enough : A Conversation About Money and Life and Figuring Out What to Do with Yours
John C. Bogle, William Bernstein
audiobookExperiencing The American Dream : How to Invest Your Time, Energy, and Money to Create an Extraordinary Life
Mark Matson
audiobookThe Financial Activist Playbook : 8 Strategies for Everyday People to Reclaim Wealth and Collective Well-Being
Jasmine Rashid
audiobookA Wealth of Well-Being : A Holistic Approach to Behavioral Finance
Meir Statman
audiobookVirgin Millionaire : The Step-by-Step Guide to Your First Million and Beyond
Ben Nash
audiobookBlockchain Governance
Primavera De Filippi, Wessel Reijers, Morshed Mannan
audiobookThe Reign of Botnets : Defending Against Abuses, Bots and Fraud on the Internet
David Senecal
audiobookShock Values : Prices and Inflation in American Democracy
Carola Binder
audiobookHome Buying 101: From Mortgages and the MLS to Making the Offer and Moving In, Your Essential Guide to Buying Your First Home
Jon Gorey
audiobookComing to Faith Through Dawkins : 12 Essays on the Pathway from New Atheism to Christianity
audiobookThe Impact Investor : Lessons in Leadership and Strategy for Collaborative Capitalism
Cathy Clark, Jed Emerson, Ben Thornley
audiobook