"Conversion Boost" offers a practical guide to maximizing online conversions and boosting revenue through Conversion Rate Optimization (CRO). It emphasizes understanding user behavior, crafting compelling content, and employing effective testing, arguing that improved conversion rates stem from strategic, analytical, and iterative processes.
Discover how analyzing user journeys and motivations can reveal why visitors aren't converting, and learn to develop persuasive website copy and ad creatives. The book uniquely presents a holistic approach, stressing a cohesive strategy across your entire online presence rather than isolated tactics.
It begins with CRO foundational principles and KPI definitions, progressing through website, ad, and sales page optimization techniques. Each section explores UX design, copywriting, and persuasive psychology, culminating in testing methodologies and data analysis. Case studies and templates support the arguments, highlighting the integration of UX design and data science principles.
