Misleading Film Posters explores the pervasive issue of deceptive advertising within the film industry, specifically focusing on how movie posters often misrepresent the actual cinematic experience. These deceptive practices, from fabricated scenes to inaccurate character portrayals, shape audience expectations and significantly influence box office success.
One intriguing fact is how posters can employ visual rhetoric and semiotics to create false impressions, sometimes leading to audience disappointment. The book uniquely combines historical analysis, psychological insights, and ethical considerations to dissect these misleading tactics.
The book's approach involves a systematic examination, beginning with core concepts like visual communication and the power of suggestion. It then progresses to case studies analyzing posters from various genres and eras to identify common deceptive techniques.
By exploring examples of film promotion, the book reveals how the film industry's marketing practices can undermine audience trust and distort artistic integrity. The goal is to encourage a more transparent and honest approach to film marketing.
