Internet Memes explores the pervasive influence of internet memes on contemporary culture, examining their evolution, propagation, and impact. It reveals how these seemingly simple image macros have become a powerful force in shaping humor, driving conversations, and reflecting the collective consciousness of the digital age. Memes transcend traditional communication barriers, enabling rapid dissemination of ideas and influencing perceptions globally. The book highlights their capacity to shape opinions and even impact political discourse, demonstrating their role as both mirrors and modifiers of social norms.
The book approaches the subject with a mixed-methods analysis, incorporating qualitative analysis of meme content, quantitative analysis of meme sharing patterns, and case studies. It traces the evolution of memes from biological metaphors to digital phenomena, exploring viral spreading, remixing, and adaptation. Later chapters delve into the sociological impacts of memes, analyzing their role in shaping online communities and influencing political discourse. Finally, it examines the psychological impacts, discussing how memes influence individual perceptions, shape emotional responses, and contribute to online identities, culminating in an ethical discussion of meme usage.
