What if the key to winning wasn’t playing by the rules, but rewriting them?
In Trojan Horses and Corporate Strategy, Nicole Lau delivers a bold manifesto for disruptive thinkers, exposing how companies can gain strategic dominance through unexpected, unconventional moves.
Drawing from ancient warfare, startup innovation, and modern business cases, this book decodes the art of strategic infiltration — using Trojan Horse tactics to enter, influence, and transform markets from the inside out.
How to hide strength in plain sight and win without direct confrontation
When to underplay value, mimic incumbents, or appear harmless — strategically
Case studies: From Amazon’s secret entry into cloud to Tesla’s Trojan disruption of auto and energy
Actionable frameworks to rethink value propositions, pricing, brand narratives, and market timing
Perfect for founders, strategists, and corporate rebels who are tired of “best practices” and ready to outsmart the competition with stealth, elegance, and structural brilliance.
